Sears Ad

DIRECTIONS: Select one of the two images shown below, and write advertising "copy" for it-
along the lines that Richard Sears would have employed. Name it, price it, describe its
components or ingredients, its uses and / or functions, and its values, qualities, or efficacy. In
addition, you should use different fonts for different parts of your "copy." Take a look at the
example on the extra-credit section. Your final on this ad will be "wrapped around" the
computerized version of your chosen image-which will be found on the/a "group shared" folder

DRAFT DUE: MONDAY 1/11/10

VALUE: 50-100 POINTS